Approval criteria for Google Ad Manager

To meet the approval criteria for Google Ad Manager, you need to ensure that your website or app complies with Google's policies and guidelines. Here are some steps you can take to increase your chances of approval:

1. Content Quality:
   • Ensure that your website or app provides high-quality, original content.
   • Avoid any content that violates Google's content policies, such as illegal content, adult content, or content that promotes violence or hate speech.
2. User Experience:
   • Provide a positive user experience with a clean and well-designed website or app.
   • Ensure that your site is easy to navigate, with clear navigation menus and accessible content.
3. Privacy Policy:
   • Have a privacy policy in place that clearly discloses how user data is collected, used, and stored. Make sure it complies with applicable laws and regulations.
4. Ad Placement:
   • Adhere to Google's ad placement policies. Ensure that ads are not placed in a way that may deceive or confuse users.
5. Site Traffic:
   • While there is no specific traffic requirement, having a reasonable amount of traffic on your website or app can be beneficial.

1. Originality:
   • Ensure that your content is original and not scraped from other sources. Google values ​​unique and valuable content.
2. AdSense Policy Compliance:
   • If you are applying for Ad Manager through AdSense, ensure that your AdSense account is in good standing and complies with all policies.
3. Responsive Design:
   • Make sure your website or app is mobile-friendly and has a responsive design.
4. Loading Speed:
   • Optimize your website or app for fast loading times. Users and Google both prefer fast-loading pages.
5. Legal Compliance:
   • Ensure that your website or app complies with all applicable laws and regulations.
6. Contact Information:
   • Provide accurate and accessible contact information on your website, including a contact page with a valid email address.

Before applying, review Google's Ad Manager policies and guidelines thoroughly to make sure your website or app aligns with their requirements. It's also advisable to check for any updates to their policies, as these can change over time. If your application is initially denied, carefully review the reasons provided by Google and take corrective actions accordingly.